Telia Carrier (now Arelion), a global tier-1 provider, aimed to digitalize its manual, phone-based B2B sales model. The project required building a comprehensive portal from scratch within a complex multi-vendor ecosystem involving the client, a Salesforce partner, and my agency (VML).
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B2B portal
Telia Carrier / Arelion
B2B Customer Portal
Digitalization of a global tier-1 provider's sales model within a complex multi-vendor setup (client, Salesforce partner, agency).
As PM for the agency partner, my objective was to lead the UX, UI, Copy and Frontend (Angular) delivery. The primary challenge was ensuring our workstream seamlessly integrated with a newly overhauled Salesforce backend and deeply rooted legacy infrastructure, while coordinating with independent technical teams.
I orchestrated collaboration across multiple workstreams, managing critical dependencies between our frontend development and the third-party Salesforce layer. I focused on synchronizing sprint cycles with the backend roadmap and acting as the primary interface between design vision and the client's internal solution architects.
We successfully delivered a scalable B2B platform through a phased rollout, allowing the new solution to coexist with legacy systems during data migration. This transition established a maintainable self-service foundation for Arelion's global enterprise customers with zero downtime.