Dom Boskich – Interactive Game

Orange Polska wanted to showcase its digital services using the popular TV show Rodzinka.pl. The goal was a fully interactive experience combining a virtual house, minigames, and real-time SMS/phone interactions with actor VO.

As PM, I led end-to-end delivery: from physical to virtual location setup and minigame design to integration of web app actions with SMS gateways and live phone calls featuring actor VO. The project needed rapid execution while maintaining high user engagement.

The team worked fully agile – daily standups, rapid iteration, and development-driven creative decisions. Each quest in the virtual house could trigger a phone call or SMS in real time. I coordinated web development, creative, and VO teams to ensure synchronous multi-channel interactivity.

The project delivered an immersive, multi-channel interactive experience where users engaged with the story through web, SMS, and live VO calls. It set a precedent for interactive campaigns, demonstrating early agile delivery practices in VML Poland and advanced digital-fusion storytelling.